Client Case Study

Firths Fields, Davenham

Earlier this year, we were approached by a lady who had been on the market for 3 months with a Northwich agent. She had not yet had a viewing, despite it being an active market, and she was worried she was going to miss out on the property that she had her heart set on.

Following a meeting with us, we implemented an action plan together with the seller, and we were instructed to sell her home.

Firstly we advised her to drop ‘Guide Price’ from the marketing – we felt this was confusing and created questions from the outset – rather than letting buyers show interest in a straightforward way.

We also explained that it was essential that her property had a floor plan – the property has been extended and offered really deceptive space. Plus, properties without floor plans traditionally get less online interest.

We also advised that she have a for sale board, to maximise all the selling tools available to her.

Finally we took quality, well thought out photographs that really showed off the space. The vendor also took on board advice about hiding the bins and adding pots of flowers for colour in the garden.

We were now ready to launch the property!

We were delighted to produce 3 accompanied viewings within the first 4 days, and before the end of the first week of marketing, the vendor had accepted an offer!

Sadly it was not all smooth sailing, and the sale fell through due to some complications. But thanks to the swift re-launch of the property back to the market, and the fact that we kept details of interested parties on file, we replaced her buyer quickly.

A sale was then completed at 99% of the original asking price, much to the delight of our seller!